A successful, well-respected optometrist and optician team brought us a unique challenge: to envision and express a new eyewear brand.
A new eyewear experience with South African roots & a premiere Ponce City Market address. One that exudes exclusivity and accessibility.
DESIGN GOAL: To Imagine, Invent and Realize the Visual Essence of the Brand
IMAGINE
A Wise Icon Anchors and Unites a Distinctive Family of Touchpoints – Personal and Public
Let’s See… More.
Let’s See… Better.
